Danny Heitman's essay, Keep It Short, A NY Times Opinionator column, comes in at 1,038 words, not counting the author's name. In other words, it is longer than the standard Op-Ed that appears in the print version of the paper. Yesterday the Times ran an Op-Ed, Confronting Putin's Russia, that was considerably longer. And Thomas Edsall's column is regularly quite long. Does the Times itself believe Heitman's argument? Or is it just posting it to play devil's advocate?
I write lengthy pieces with some frequency and may lose some readers by doing so. Should I care? I don't expect to make a dime from my writing. Given that, I don't see why I should.